Brian MacKenzie is a world-renowned strength and conditioning coach and the innovator of the endurance / strength and conditioning paradigm. He created CrossFit Endurance (www.crossfitendurance.com) , which specializes in movement with an emphasis in running, cycling, and swimming mechanics. MacKenzie and his program have been featured in Competitor Magazine, Runners World, Triathlete Magazine, Men's Journal, ESPN Rise, The Economist, Tim Ferriss' New York Times bestseller The 4-Hour Body, Men's Running UK, LA Sport & Fitness, and Rivera Magazine . He has consulted with several teams, including the 2012 Western Athletic Conference Champions San Jose State Women's Swim Team.