Library Journal Review
Gr 4-7-Marketing targeted at children aims to sell them junk food, but they can fight back. Curtis, the author of What's for Lunch?, surveys the ways marketers attempt to sell their products to young people around the world in an information-packed title. Her relatively complex text is topically organized into spreads, each describing a different marketing strategy through an explanatory paragraph, followed on the facing page by examples and statistics. Strategies she describes include product placement in films, viral marketing, school fund-raising campaigns, brand name characters, and straightforward "kidvertising." Interspersed are chapters describing ways people have fought back. All are profusely illustrated with images of food and cartoons of young people, mostly eating in groups. Two final chapters, one aimed at students, parents, and teachers and another suggesting appropriate actions, will leave readers hopeful. VERDICT With appealing design and timely, research-based information, this will be a welcome addition to most library collections.-Kathleen Isaacs, Children's Literature Specialist, Pasadena, MD © Copyright 2018. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Booklist Review
With mouth-watering delights pizza, a doughnut, a hamburger, and sugary cereal on the cover, this book knows all the tricks of marketing fast food to kids, and it's ready to share them. But first, what is marketing? The author briefly explains this advertising concept and the importance of being media-literate. In double-page spreads that follow, a page of conversational text describes such marketing concepts as product placement, fast food advergames, friendvertising on social media, fast food mascots, and staged photos, while the facing page offers several related examples from around the world. For example, in just one year, fast food restaurants placed six billion ads on Facebook. Interspersed are spotlights on initiatives to crack down on kidvertising, like a British collaboration of parents and nonprofits that aims to make grocery store checkout lanes junk food-free. Cartoonlike artwork of diverse children and color photos with more marketing examples make this slim guide eye-catching and informative. A concluding section offers practical tips to make readers more media savvy and their meals even healthier and happier.--Leeper, Angela Copyright 2018 Booklist