Foreword    Quincy Jonesp. vii
1Imaginep. 3
2Uniformsp. 19
3People's Placep. 32
4Making Itp. 44
5From Chapter I To Chapter IIp. 66
620th Century Survivalp. 77
7Growing Painsp. 107
8No One is an Inventor in the Fashion Businessp. 119
9Hangmanp. 144
10Putting the Band togetherp. 152
11Bigger And Betterp. 162
12The Kids Are Alrightp. 181
13The High Lifep. 190
14Sons and Daughtersp. 202
15Rock Stylep. 216
16Hip-Hop Comes to Hilfigerp. 227
17The Rumorp. 235
18Star Brandingp. 240
19The Band's Breaking Upp. 249
20We Are Familyp. 262
21Going Private in Publicp. 283
22Boardroom Bloodbathp. 292
23Turnaroundp. 300
Acknowledgmentsp. 309
Indexp. 315