Introduction Self-Delusionp. 1
1Narrative Biasp. 17
2The Common Belief Fallacyp. 47
3The Benjamin Franklin Effectp. 57
4The Post Hoc Fallacyp. 71
5The Halo Effectp. 83
6Ego Depletionp. 101
7The Misattribution of Arousalp. 117
8The Illusion of External Agencyp. 127
9The Backfire Effectp. 143
10Pluralistic Ignorancep. 157
11The No True Scotsman Fallacyp. 177
12The Illusion of Asymmetric Insightp. 187
13Enclothed Cognitionp. 201
14Deindividuationp. 213
15The Sunk Cost Fallacyp. 225
16The Overjustification Effectp. 235
17The Self-Enhancement Biasp. 249
Acknowledgmentsp. 275
Sourcesp. 279